Two paths. One standard.
Top-rated in Lake Country with a 5.0★ average across 120+ reviews. Open gym or coached strength — minutes from downtown Hartland.
When people in Hartland search for a gym, they're usually choosing between a big-box chain that treats them like a number and a small studio that can't fit their training. ActiveVirtue is the answer in between — a serious strength facility with the equipment of a flagship gym and the culture of a community that actually knows your name.
We're located on the Merton campus at N67W28025 Sussex Road, right on the Hartland line and an easy drive from anywhere in town. Whether you're coming from downtown Hartland, the Highway 16 corridor, or the neighborhoods near Nixon Park, you're only a few minutes out.
Members consistently tell us the same thing: it's the cleanest, best-equipped gym they've found in the entire Milwaukee area — and the environment is what keeps them coming back. That's the ActiveVirtue standard.
Top-tier strength equipment, kept clean and dialed in — the kind of floor serious lifters drive across town for.
Train on your own with open gym, or join coached small-group strength classes. Two paths, one standard.
Hartland and Lake Country members rate us a perfect 5.0 — a reputation we earn every single day.
Early mornings, evenings, and weekends. Mon–Fri 6a–7p, Sat 7a–7p, Sun 12p–7p.
Yes. ActiveVirtue Athletics sits at N67W28025 Sussex Road, Hartland, WI 53029, on the Merton campus right on the Hartland line — just minutes from downtown Hartland and easy to reach off Highway 16 and County Road E.
ActiveVirtue is built for people who train with intent. Members consistently call it the best-equipped gym in the Lake Country / Milwaukee area, with top-tier strength equipment, a clean floor, and a community that holds itself to a standard.
Open gym access at ActiveVirtue is $80/month and coached small-group strength classes are $169/month. Day passes are available if you want to try it first.
We're open Monday through Friday 6:00 AM to 7:00 PM, Saturday 7:00 AM to 7:00 PM, and Sunday 12:00 PM to 7:00 PM.